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Review our supported HTML Standards

Maintain HTML compatibility within your marketing email templates.

Written by Fabio Fois

To keep you secured our marketing email templates support a predefined set of HTML tags, attributes and link schemes. Use this reference to review supported content, maintain template compatibility, and identify unsupported elements that may prevent a template from being saved correctly.

Access your marketing templates source

Follow the steps below to open the html code associated with your existing marketing templates:

  1. Click Promote, then select Manage Templates.

  2. Click Edit next to your marketing template.

  3. From the top left of your email editor click Source.

📌 Note: You can create and import a new marketing template if required.


Review your HTML components

The following sections outline our HTML elements supported in marketing email templates. Compare your template code against these standards to ensure only supported tags, attributes and link schemes are being used.

⚠️ Warning: Ensure you replace the HTML elements from your marketing templates if they are not matching the ones showed on the sections below.

Check your HTML tags

Below you can find a table with all tags allowed for use:

Category

Tags

Text formatting

b, i, u, strong, em, font, center

Structure

p, div, span, br, hr

Headings

h1, h2, h3, h4, h5, h6

Lists

ul, ol, li

Tables

table, thead, tbody, tfoot, tr, td, th

Links or media

a, img

Document

html, head, body, title, meta, style, link

Verify your HTML attributes

The table below shows our list of allowed html attributes:

Category

Attributes

Links or media

href, src, target, rel, alt, title

Sizing or layout

width, height, border, align, valign, bgcolor, cellpadding, cellspacing, colspan, rowspan

Styling

class, style, color, face

Document or meta

content, http-equiv, name, type, charset, lang, dir

Identifiers

id, label, role, aria-hidden

Editor or template internals

data_temp_dwid, _tmplitem, editable, data-file-id, data-start, data-end, data-clarity-loaded

Allowed HTML link schemes

Please find our relevant information about link schemes requirements below:

  • Stick to standard formatting and safe HTML: Bold, italics, headings, lists, tables, images, and links.

  • Avoid pasting content directly from other email builders or word processors:

    • These often inject custom tags, tracking markup, or editor specific attributes that are not on the whitelist, for example Grammarly markup.

  • Only use http, https, or mailto links.

  • Do not add scripts, embedded objects or iframes, or interactive onclick style behaviour.


Resolve your HTML conflicts

In case you are not able to save your template due to a conflict on your HTML components you'll get a list of the ones that needs replacing when you attempt saving it. To help you resolve the error please refer to the troubleshooting guidance below:

  1. Remove the unsupported content flagged.

  2. You now have two options:

    • Paste it again to the template with the plain text option.

    • Replace it with HTML supported components as listed in this article.

  3. Reapply your HTML formatting to the template.

  4. Click Save.

⚠️ Important: If you built your email template elsewhere, try exporting it as a basic HTML before importing it.

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