Set up conversion tracking for the widget configurator using Facebook pixel. Track completed bookings by monitoring visits to the confirmation page, only users who finish a booking reach this page. All tracking is managed on your website, giving you full control.
⚠️ Warning: Your custom success page won't work if you are using an Iframe, either embed your widget with the standard code or use an external widget URL.
Track your booking conversions
⚠️ Important: Ensure you've created your Facebook pixel and have it embedded on all your website pages. You can check the tags yourself or ask your web developer to confirm that you have Facebook pixel tracking across your website.
Below you can find guidance on all the steps to create your booking conversions.
Create your landing page
Create your custom success page that people will land on once the booking is complete. The page can be called or contain any information you want like www.restaurant.com/booking-successful. The only requirement is to have your Facebook pixel embedded on it. If your website is managed by a web developer, please ask them to create this landing page and make sure it has your Facebook pixel embedded on it.
Add your landing page in ResDiary
Follow the steps below to add your custom landing page to your widget:
Click Promote, then Widget Configurator.
Edit your widget.
Enable custom success page.
Paste your custom success page URL.
Click Continue to Save.
Set your conversion on Facebook
Follow the steps below to create your conversion on Facebook:
Go to your Facebook account.
Click Facebook Ads manager, then Events Manager.
Click Custom conversions.
Click Create Custom Conversion.
Give it a name and a category.
Paste your success page's path URL in the text field.
⚠️ Important: Path URL means that you don’t need to specify the hostname. For example, if your custom success URL is www.restaurant.com/booking-successful/, you'll need to paste only booking-successful.
Click Create.
Check your results
Follow the steps below to check the results of your conversion goal:
Go to your Facebook account.
Click Facebook Ads manager, then Events Manager.
Click Custom conversions.
Check your results on this page.
📌 Note: It might take a couple of days to start tracking your data correctly, the status should change to active. The conversions should also start to be attribute to your campaigns, just make sure to assign your newly created conversion as the campaign’s goal.