Your website and online listings are often the first impression potential diners get of your venue. To ensure they find you easily and book with confidence, you need to optimise your online presence. Whether you're upgrading from another system or moving away from manual bookings, improving your SEO, search engine optimisation, is essential. This guide outlines practical steps to help your venue rank higher on Google, attract more traffic, and convert visits into commission free reservations.
Optimise your DishCult listing
Google assigns websites levels of authority based on the quality, quantity, and relevance of the content and links on that site. Sites that have links backwards and forwards to high authority sites are given higher authority themselves.
📌 Note: Higher authority results on having an higher position on Google search.
ResDiary has great authority because of the amount of content and links on our site. By linking to us, you get good authority and therefore, better search rankings. Follow the suggestions below to improve your DishCult listing authority:
Update your venue’s name and location in your restaurant name. This helps your customers distinguish which venue to pick if there are other places with similar names to you.
We would recommend having at least 100 words written about your venue in your DishCult listing details. You should include your venue name and location at least three times in this text. This allows Google’s bots to understand what the page is about, and where it is based, helping with those all important search results.
The more content you have on your Dish Cult listing, the more likely Google is to list it, and the more likely people will easily find your site. Reviews are a great way to generate lots of content, without lifting a finger.
Remove old reservation links from your site
If you have previously been using another reservation system, you might have links to their pages across your site. They might be in pages that are hidden or no one ever visits.
Google’s bots assume that if you have a link to a booking site, then you’re closely related. Even if your booking page on their site is inactive, this link still tells these bots that you’d like them to appear in relation to you. This means that OpenTable ,Bookatable etc. will appear high on Google when people search your venue’s name. Remove that link and they’ll start slipping down.
🤓 Tip: Some of these links may be hidden in your site’s source code. If you’re not familiar with web design, it’s a good idea to get your website developer to look into this for you.
Add ResDiary links to your site
You might think that you’re listed on the Dish Cult portal and your online bookings will come flowing. You’re partly correct, but you also need to have a link to your Dish Cult listing on your own site. We mentioned domain authority before and this is part of this. By linking to ResDiary, you’re linked to a domain with good authority meaning you’re more likely to rise up the search rankings. Also, you linking to ResDiary means that we are classed as having a connection to you, pushing your DishCult listing higher up the listings than sites you may pay commission for.